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Why Do Buyers Take the Mergers and Acquisitions Route?

A merger is very similar to a marriage and, like every long-term relationship, it is imperative that mergers happen for the right reasons. Like many things in life, there is no secret recipe for a successful transaction. While the strategy behind most mergers is very important to obtain the maximum value for a business, finding the right reason to execute a merger could determine the success post-acquisition.

When two companies hold a strong position in their respective areas, a merger targeted to enhance their position in the market, or capture a larger market share, makes perfect sense. One of the most common goals for transactions is to achieve or enhance value; however, buyers have different reasons for considering an acquisition and each entity looks at a new opportunity differently. The following points summarize some of the primary reasons that entities choose the mergers and acquisition route.

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  1. Increased capacity

When entertaining an acquisition opportunity, buyers tend to focus on the increased capacity the target business will provide when combined with the acquiring company. For example, a company in the manufacturing space could be interested in acquiring a business to leverage the expensive manufacturing operations.  Another great example are companies wanting to procure a unique technology platform instead of building it on their own.

  1. Competitive Edge

Business owners are constantly looking to remain competitive. Many have realized that, without adequate strategies in place, their companies cannot survive the ever-changing innovations in the market. Therefore, business owners are taking the merger route to expand their footprints and capabilities. For example, a buyer can focus on opportunities that will allow their business to expand into a new market where the partnering company already has a strong presence, and leverage their experience to quickly gain additional market share.

  1. Diversification

Diversification is key to remain successful and competitive in the business world. Buyers understand that by combining their products and services with other companies, they may gain a competitive edge over others. Buyers tend to look for companies that offer other products or services that complement the buyer’s current operations. An example is the recent acquisition of Aetna by CVS Health. With this acquisition, CVS pharmacy locations are able to include additional services previously not available to its customers. 

  1. Cost Savings

Most business owners are constantly looking for ways to increase profitability. For most businesses, economies of scale is a great way to increase profits. When two companies are in the same line of business or produce similar goods or services, it makes sense for them to merge together and combine locations, or reduce operating costs by integrating and streamlining support functions. Buyers understand this concept and seek to acquire businesses where the total cost of production is lowered with increasing volume, and total profits are maximized.

The above points are merely four of the most common reasons buyers seek to acquire a new business. Even if the acquirer is a financial buyer, they still have a strategic reason for considering the opportunity.

Author:
Fernanda Ospina
Senior Associate
Benchmark International

T: +1 (813) 313 6150
E: opsina@benchmarkcorporate.com

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Benchmark International's Team to Blanket ACG Capital Connection

On November 12th, 2018, capital providers from across the country will be attending the Association for Corporate Growth Capital Connection in St. Petersburg, Florida. In addition to manning its exhibit table, the Benchmark International team in attendance will be holding one-on-one meetings with over sixty different strategic and financial acquirers.

“Our energetic participation in these conferences benefits our clients not only because of the occasional new acquirer that we meet but also, and probably more importantly, because it keeps our clients in the front of these active buyers’ minds. It’s one of the main reasons they come to Benchmark International first when they have a new investment plan. It’s also one of the ways we ensure these busy professionals will take our calls every time we have a new opportunity to put in front of them,” mused Benchmark’ Managing Director Clinton Johnston

The St. Petersburg Conference will be Benchmark International's fifth US Capital Connection exhibition of the year. If you’ve been unable to schedule a one-on-one with our team, Benchmark International’s booth will be in the exhibitors hall and manned from three hours before the conference starts until three hours after it ends. You can also call +1 813 898 2350 to schedule an appointment.

With 2018 soon drawing to a close, you may have begun considering your exit or growth plans for your business for the year ahead. Would you like to be showcased to leading dealmakers with strong, acquisitive appetites? Naturally, we present only a select number of companies for each event, so we would encourage you to contact us now to ensure your business is included.

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Strategic Vs. Financial Buyers

Posted on September 11, 2018 By in Business Tips + buyers + financial + strategic

If you are considering selling your business, it is important to dedicate some thought to the type of sale that best allows you achieve your goals. Do you believe a full sale where you walk away from the company after closing is best for you?  Are you the type of person who would work well with a strategic partner that, together, will allow for accelerated company growth?  Is there an amount of time you would like to continue working after the transaction with a plan to slowly exit over time?  Determining the type of sale that appears the most attractive (I only say ‘appears’ because many owners change their mind after learning what the market has to offer and will find a more attractive sale type than what was initially assumed to be the ‘best’) will also allow you to gain an understanding for the most likely type of buyer.

When selling your business, buyers typically fall into two main categories: strategic buyers and financial buyers. The best type of buyer for your business depends on personal goals you hope to achieve from the sale.

Strategic Buyer:

This type of buyer is more likely to pay a premium for a business because their reason for the acquisition is to add to their already existing business. A strategic buyer can be a competitor, supplier or vendor in the same industry.  A strategic buyer can also be a focused on businesses of similar model that service the same sector.  These attributes are commonly referred to as vertical and horizontal markets, respectively.  Using what your company has to offer can help them either expand their footprint or break into a new market.

They are looking for synergies in a prospective merger or acquisition. Synergies are characteristics of the two companies that compliment each other, so that when they are put together, the sum equals more than the two parts individually. In other words, a strategic buyer wants to have a relationship that makes the resulting business more valuable than the two businesses when they stand on their own.

Finding a strategic buyer to work with your business will give you more options in a sale. You can decide to stay on with your business for a transition period, while the new company takes over and for an integration period, eventually allowing you to exit completely, or you can negotiate your continued role in the business as a key player in its continued development.

A strategic buyer can often outbid a financial buyer because of the synergistic relationship they are looking to create in your business. Your businesses together yield increased value, sometimes exponentially, in one way or another.

Financial Buyer:

A financial buyer is looking to invest capital to get a return on their investment. Basically, they want to buy your business outright, make profits from it, and then sell it again to create liquidity. For this reason, a financial buyer is not typically willing to invest the same amount of capital they can invest into your business because they are not adding your business to an already existing company of theirs. Instead, they are buying your company as a whole and working with what you have in place already.

A financial buyer doesn’t have the ability to cut on backend costs that a strategic buyer does. They will need to buy a company with a good working structure and management team in place, since they may not be bringing a team of their own to take over all areas of the business. This allows owners to stay involved with their business to help it grow until the financial buyer decides it’s time to sell again.

The benefit to using a financial buyer is knowing that there is a high growth model in place for your business, and you will most likely play a role in its realized potential before it is sold again. This is a great option for a business owner who is looking for an eventual complete exit from his business.

Choosing the Best Fit

Now, there are some exceptions and looking at different buyers from a less seasoned perspective can make it difficult to understand exactly what type of buyer you are actually facing.  For example, a financial buyer may have a portfolio of business that compliments yours which can allow for a synergistic fit, thereby allowing you to enjoy some of the benefits a strategic buyer brings to the table.  It could also be that a financial buyer recognizes inefficiencies or ‘areas of improvement’ that will allow them to immediately increase the company’s profitability following an acquisition.  On the other hand, a strategic buyer may only want to buyer your business to eliminate a competitor and has no real intention of growing your business after the transaction takes place.  Simply put, they may just want to prevent your business from continuing to eat up market share whether that be by forcing the company to remain static or by closing the doors.When it comes to selling your business, it is important to consider all your options in a sale. You need to find a buyer that will bring what you are looking for to a sale. Selling your business for a high value is important, but is it worth compromising the culture of your business or your employees? You need to decide what is most important to you and let those values be driving factors in your decisions in a sale.

It is tough to find the best fit for your business on your own. That’s why using a sell side mergers and acquisitions firm like Benchmark International is essential. You will have someone on your side who can help you find the right buyer for your needs. You can also learn more about what you can negotiate in a sale and you can discuss what’s most important to you to make sure those needs are met in a sale.

If you are thinking of selling your business, Benchmark International is dedicated to helping business owners like you achieve what they are looking for in a sale.

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Benchmark International has successfully facilitated the acquisition of Plastic Revolutions, Inc. to Industrial Container Services

Benchmark International has successfully facilitated the acquisition of Plastic Revolutions, Inc. to Industrial Container Services. Plastic Revolutions, Inc. is a plastic recycling company that diverts post-consumer and post-industrial waste from landfills. The company receives plastic material in various forms from manufacturers, material recovery facilities, and brokers.

The acquirer, Industrial Container Services, is the largest provider of reusable container solutions in North America. The company offers the most complete container management systems available including reconditioning, manufacturing, distribution, used container collection and recycling services for all major industrial packaging types.

Given the current market standards, the Benchmark International team decided to focus on synergistic buyers for the client. This allowed Plastic Revolutions to obtain the best possible value in a transaction as both parties would benefit from the acquisition. The acquirer can now bring plastic recycling in house.

Regarding the deal, Transaction Director Leo Vanderschuur stated “It was a pleasure to represent Plastic Revolutions in this transaction, and on behalf of Benchmark International, we are extremely pleased with the outcome. Allowing both the seller and acquirer to prosper and benefit is always an ideal end result.”

The President of Plastic Revolutions, John Hagan, stated that his experience with Benchmark International was top notch. "Benchmark was unbelievably helpful in assisting in the sale of my company. They explained the process and were in front of the pack the entire way to the finish line," he said. "I would highly recommend Benchmark to anyone wanting to sell their company."

WE ARE READY WHEN YOU ARE.

Call Benchmark International today if you are interested in an exit or growth strategy or if you are interested in acquiring.

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Benchmark International has successfully facilitated the acquisition of Central Window of Vero Beach, Inc. by Florida Window and Door.

Benchmark International has successfully facilitated the acquisition of Central Window of Vero Beach, Inc. by Florida Window and Door. Central Window of Vero Beach is a supplier and installer of windows, doors, and specialty screens for contractors and end-users.

Florida Window and Door and its affiliates have been in the replacement window business since 1983, and have successfully serviced over 80,000 residential and commercial properties throughout the Midwest, East Coast, and Florida. The company continues to expand its footprint through acquisition. Central Window fits well strategically with Florida Window and Door’s growth plan.

Wendy Labadie at Central Window stated that "Benchmark was very aggressive, in a professional way. The time is of the essencemindset proved to be beneficial to us. We would not have been able to find a qualified buyer without their vetting process.

Scott Berman, President of Florida Window and Door commented, “Central Window provides us the opportunity to acquire a business that has been in business for over 38 years with a stellar reputation and qualified staff. The company allows us to further expand our geographic footprint in the State of Florida. We look forward to the opportunity of growing this business and welcome the employees of Central Window to our company.” Mr. Berman also added, “Benchmark was extremely helpful in the process and allowed us to complete the deal on schedule as a result of their guidance.”

Regarding the deal, Transaction Director Leo VanderSchuur stated “It was a pleasure to represent Central Window of Vero Beach in this transaction and, on behalf of Benchmark International, we are extremely pleased with the outcome. Allowingboth the seller and acquirer to prosper and benefit is always an ideal end result.”

WE ARE READY WHEN YOU ARE.

Call Benchmark International today if you are interested in an exit or growth strategy or if you are interested in acquiring.

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Benchmark International has successfully facilitated the merger between Network Technologies, Inc. and Automated Systems Design.

Benchmark International has successfully facilitated the merger between Network Technologies, Inc. and Automated Systems Design. Network Technologies, Inc. (NTI) is an IT infrastructure design and planning firm, specializing in technology cabling, audio/visual design and control systems, security systems and wireless networks. Automated Systems Design (ASD), is a nationwide provider of design, engineering, installation, and project management for workplace technologies for customers in a variety of industries. 

Jeff Cook, President and majority owner of NTI said “The Benchmark team was very professional, responsive and provided great guidance during our entire transaction process. Having Benchmark on our side, focusing on the details of the transaction process, allowed our management team to continue to focus on the day to day running of our business. I would highly recommend partnering with Benchmark for any small to mid-size business owner that is considering the sale or merger of their firm. We are excited to be part of the ASD team and look forward to providing expanded services and capabilities to our clients through the synergies of the combined companies.” 

We are very pleased to welcome NTI, led by Jeff Cook and Scott Dupuis, to the ASD family. The combined companies of ASD and NTI is a strong strategic fit that will provide our customers a fully integrated design/build organization. NTI's experienced management team and operational staff will be a strong addition to our organization and we look forward to integrating the team over the next few months. We believe the merged companies further our goal to expand our service offerings to both NTI and ASD customers throughout the US. We look forward to building on the success of both organizations and to continue to grow our customer base through the strong reputation of delivering projects on time and budget.said Kevin Kiziah, President and CEO of ASD. 

WE ARE READY WHEN YOU ARE.

Call Benchmark International today if you are interested in an exit or growth strategy or if you are interested in acquiring.

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Benchmark International Facilitates the Sale of GPL Landscaping to Rotolo Consultants

Benchmark International is delighted to announce the acquisition of GPL Landscaping to Rotolo Consultants, Inc. Benchmark International acted as the representative for GPL Landscaping throughout this transaction. This represents Benchmark International’s fourth successful deal closing in the Landscaping industry over the last two years. Benchmark International maintained a close relationship with the client to obtain a good value for both parties. “The landscaping industry has become a hot sector for lower middle market M&A,” said Benchmark International Managing Director Clinton Johnston. “The volumes and multiples we are seeing now, as well as the sheer number of repeat buyers and closed transactions, especially below the Mason-Dixon Line, could never have been predicted even as recently as five years ago. While there is an exciting quantity of well-funded potential acquirers, each is looking for very specific criteria and will only pay the value sellers are demanding in cases where an exact match can be found for their criteria.”

GPL Landscaping provides landscape maintenance and installation services to commercial and high-end residential accounts located in Florida. Approximately 80% of revenue is based on recurring maintenance programs. An established bank of customers made them a positive prospect for potential buyers.

Rotolo Consultants (RCI) Is a well-established regional landscaping company. RCI has designed, constructed, and maintained many of the most innovative and beautiful landscapes in the southeastern US. Through the years, they have evolved from a small family nursery business to one of the largest, most respected firms in the industry. “We are very excited about the acquisition of GPL Landscaping. (The company) comes with an experienced management team that has been at the core of its success,” said Keith Rotolo, president and CEO of RCI. “RCI will now be able to offer our extensive landscape and construction scopes of work to a new client base while aggressively growing the existing landscape maintenance presence that GPL had established. We will continue to explore acquisition opportunities in northwest Florida as well as in our core markets.”

Benchmark International Transaction Director, John Deeks, stated, “This transaction was not without its bumps and delays. However, as we knew that this client represented a perfect fit for the buyer in terms of geography, commercial to residential mix, level of recurring business, and management practices; we knew this was the right deal for our client and the valuation offered by RCI would be difficult to replicate. As a result, we fought hard to keep this deal on track, reminding the buyer of this compatibility at every opportunity and fighting through some unusually lengthy roadblocks.”

WE ARE READY WHEN YOU ARE.

Call Benchmark International today if you are interested in an exit or growth strategy or if you are interested in acquiring.

Schedule a call to speak to an Analyst

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Buyside Perspective

As stated on Benchmark International’s website, our perspective makes us different. We strive to help clients reach their maximum value for the sale of their business. To accomplish that goal, it’s important to also have good buyside perspective.

Buyers look at companies differently than sellers and some advisors. Certainly, a company’s financials are a common barometer for both sides to gage a company’s performance and success. And cultural fit is a must. Beyond those metrics; however, buyers prioritize characteristics to mitigate investment risk. These characteristics include, scalability, stability, resiliency, and the ability to grow.

Scalability is about a company’s ability to accommodate growth – to behave as a larger entity. Some acquisitions result in smaller companies becoming part of much larger organizations. The new structure sometimes brings new processes, systems, and reporting requirements. These changes in scale can introduce risk if personnel lack the bandwidth, appetite, skills, or resources to ramp up. Buyers seek assurance that the team is adaptable and capable of scaling.

Many investors also seek stability. The project-based business with wild swings in revenues or heavy seasonality, for example, presents significant challenges in performance, planning, and execution. For most investors, consistency is vital and this is often tied to a company’s revenue model. This is a key reason why buyers prefer recurring revenue models. For industrial services businesses, long-term or preventive maintenance contracts provide recurring revenue. Many equipment manufacturers have transitioned to providing a service rather than hardware. For example, some compressor manufacturers retain the physical asset and provide an “air as a service” guarantee for a monthly fee. And software companies achieve this by transitioning to a subscription, or software as a service (SaaS) model. Together with a “sticky” customer base – high switching costs or risk – these all provide a level of revenue stability that might otherwise be absent.

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Benchmark International Attends Texas ACG Capital Connection

Benchmark International sponsored and attended the 2018 Texas ACG Capital Connection event in Houston, Texas from March 28 to March 29. Texas ACG Capital Connection is known as the most significant private equity and debt capital event in Texas and the Southern United States. It is also one of the largest ACG Capital Connections in the United States.

Benchmark International’s Managing Director, Kendall Stafford, feels that these types of events are essential to the team’s professional development and growth, and offer Benchmark International the opportunity to present their clients’ opportunities to many buyers. “These events allow us to connect with financial buyers across several industries, states, and countries at the same time,” she said. “Additionally, members of our team can attend keynote speaker sessions and they can share what they learn with the rest of the team, so we can focus on trends in today’s M&A market.”

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Post-Brexit Benefits for Mergers and Acquisitions

Irrespective of the outcome and the eventual deal Britain strikes with the EU, there will be greater uncertainty for businesses in the near-term.

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Timing: A Critical Factor in M&A

Timing is, without doubt, one of the most critical factors in mergers and acquisitions; a recent report found that it is, in fact, the single most reliable predictor in terms of creating real shareholder value.

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Netplan Client Testimonial {video}

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