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Starting With Culture When Going Ahead With A Re-Org Or Merger

Activision recently completed its acquisition of King Digital, the company behind the highly popular mobile app Candy Crush Saga. $5.9bn was spent on an acquisition that is being deemed as a way of “accelerating Activision’s move into mobile gaming”. On paper this deal makes perfect sense, as both are highly successful and profitable. Complementary products and prowess, good income, what could go wrong?

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