Benchmark International is delighted to announce the sale of Maidenhead-based market research company, Insitas, to marketing firm HPS, based in Marlow.
Insitas is an independent market research consultant, providing strategic business insights to a client base of blue chip, multi-national commercial organisations in the UK. It utilises quantitative and qualitative research methods, including surveys, focus groups and interviews to identify potential solutions to problems centred around the areas of brand development, brand strategy and consumer behaviour.
HPS consists of specialist teams adept at data interrogation; consumer research; creative content; brand partnerships and PR; in-store promotion; and video and animation. It offers end-to-end marketing solutions, using insight and other skill sets to bring brands closer to customers.
The acquisition has allowed HPS to secure a new division to its company via Insitas’ market research team.
Benchmark International would like to thank all parties involved and we wish them all the very best of luck for the future.
WE ARE READY WHEN YOU ARE
Call Benchmark International today if you are interested in an exit or growth strategy or if you are interested in acquiring.
Americas: Sam Smoot at +1 (813) 898 2350 / Smoot@BenchmarkCorporate.com
Europe: Carl Settle at +44 (0)161 359 4400 / Settle@BenchmarkCorporate.com
Africa: Anthony McCardle at +2721 300 2055 / McCardle@BenchmarkCorporate.com
ABOUT BENCHMARK INTERNATIONAL
Benchmark International’s global offices provide business owners in the middle market and lower middle market with creative, value-maximising solutions for growing and exiting their businesses. To date, Benchmark International has handled engagements in excess of $5B across 30 industries worldwide. With decades of global M&A experience, Benchmark International’s deal teams, working from 13 offices across the world, have assisted hundreds of owners with achieving their personal objectives and ensuring the continued growth of their businesses.
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