The global print market is shrinking in volume but growing in value. Output measured in billions of A4 prints was 49,973 back in 2014 but is forecast to decline very slightly to 49,654 by 2024. In value terms, print output is expected to grow from a total of $767.4 billion in 2014 to $862.7 billion in 2024 – a CAGR of 1.18%.
The role and dynamics of the print industry are changing, with the main factor being the impact of the internet and mobile connectivity on the way both businesses and individuals communicate and access information. This affects every segment of the traditional printing business, changing expectations of what is acceptable to speed, relevance, and degree of interactivity of data, irrespective of the medium used.
Key Industry Trends
The printing industry is going through huge changes as it transforms itself into the essential delivery vehicle for the entire spectrum of communications solutions demanded by its clients. While print is a significant part of the modern, digitally based communications landscape, it is one of several channels in a multi-media world. Today more and more printing companies are delivering integrated marketing solutions to their clients. These integrated marketing solutions add value to their businesses by expertly combining print and electronic media to leverage up the impact of both.
Americas: Sam Smoot at +1 (813) 898 2350 / Smoot@BenchmarkCorporate.com
Europe: Carl Settle at +44 (0)161 359 4400 / Settle@BenchmarkCorporate.com
Africa: Anthony McCardle at +2721 300 2055 / McCardle@BenchmarkCorporate.com
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