Benchmark International successfully facilitated the transaction between Flowstate Branding and Decision Sciences Research Associates.
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Benchmark International Facilitated The Transaction Of Flowstate Branding To Decision Sciences Research Associates
Posted on January 13, 2023 By
Benchmark International in
Benchmark International +
Deal completions +
Mergers and Acquisitions +
Success +
exit strategy +
business owners +
2023 +
Sellersmarket +
Brand strategy +
branded merchandise +
Brand Identity +
website design +
Customer service
Why Your M&A Strategy Needs A Marketing Strategy
Posted on July 15, 2022 By
Benchmark International in
Benchmark International +
middle-market +
Mergers and Acquisitions +
M&A Trends +
Exit planning +
exit strategy +
2022 +
M&A strategies +
M&A Strategy +
External communication +
Pricing +
Marketing strategy +
Brand strategy +
Internal communication
Several elements play into a successful merger or acquisition, from finance to sales and from operations to HR. Leading up to a transaction, it’s not uncommon for business owners to focus more on these elements and not the area of marketing as an essential part of their M&A strategy.
Marketing is an incredibly important part of ensuring the success of a deal and the integration of companies in the agreement. In addition, effective marketing strategies can help the company create value and growth in several capacities.
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