Benchmark International is pleased to announce that flavoured coffee brand, Beanies, has joined forces with Greek counterparts, Cafetex, in a move it says could lead to significant turnover growth.
The North East-based label, which supplies major supermarkets and retailers, says the Paiania-based firm is similarly focused and the partnership creates synergies across a range of products within both firms' markets. It also brings an undisclosed cash investment, described as "significant" for Beanies, which will be used for sales and marketing activities.
Cafetex produces a number of flavoured coffee products including coffee pods – a market Beanies has just entered with the launch of compostable, Nespresso-compatible pods available in the UK and overseas.
John Evans, Beanies executive chairman, said: “Flavour coffee has experienced sustained growth on the high street in the 10 years since Beanies was created, notably through internationally known coffee shop specialists and fast food outlets. With this increased consumer interest, Beanies is in pole position to take advantage of this growth in the retail consumer sector."READ MORE >>