When selling a business, most owners focus on the bottom line, typically represented by EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). However, while EBITDA is an essential metric for valuing a business, it is not the only one that matters. There are other factors that potential buyers consider when evaluating a business, and as a seller, it is crucial to understand these factors to get the best possible value for your company.
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Before completing a deal, buyers may conduct a variety of different research on a seller’s business to better understand its complexities of it prior to due diligence. This research is an important step to ensuring that due diligence is carried out. Business research occurs in a variety of different ways.
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Due diligence by potential buyers takes up a serious amount of time in any M&A process. Essentially, it’s designed to make sure the buyer knows exactly what it is that they’re buying – and in other cases, ‘reverse diligence’ helps the target company understand whether a potential buyer or merger partner is right for them.
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Benchmark International 
Benchmark International