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Will Apple Win The Content Battle Using M&A?

As one of the world’s largest companies and home to what is arguably the most successful consumer electrical product of all time, Apple which has forged a name as a technology giant, comfortably sits on a cash stockpile of $233bn. So, what does a company in this position do to continue on their path to technology and media world dominance? Recent rumours have surfaced that Apple is seeking to expand their empire through the acquisition of original content, breaking specifically into the television market.

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