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Benchmark International Successfully Facilitated the Transaction Between We Are Hyrdogen Ltd and PA Media Group

Benchmark International is delighted to announce the acquisition of Glasgow-based Hydrogen by London-based PA Media.

Established in 2016, award-winning Hydrogen is the largest social media agency in Scotland, specialising in social media management, B2B and B2C content creation, community management, paid advertising, research, and insights.

The company has delivered significant year-on-year growth since its formation and has worked with clients across the publishing, utilities, FMCG and hospitality sectors, including The Economist, Highland Park, SSE and Magners.

PA Media is the UK's leading provider of multimedia content and services. The group comprises a diverse portfolio of specialist media companies, spanning news and information, technology, and communications services.

Ready to explore your exit and growth options?

PA Media Group has 20 shareholders, who are mainly UK news and media businesses. The largest shareholders include DMGT plc, Informa plc, News UK plc and Reach plc.

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Fox approaches its first hurdle in its bid to take over Sky

The announcement in December of last year that Rupert Murdoch’s 21st Century Fox was positioned for a full takeover of Sky was hardly one of the most popular deal announcements of 2016, and most certainly the least surprising. The £11.7bn bid has proved to be a contentious one, and Murdoch and co. have now reached one of their first major hurdles in the deal process in the form of competition authorities.

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Record 2016 for M&A against all odds

Despite major political disruption from events such as Britain leaving the EU and the election of a new president of the United States, 2016 is gearing up to be the biggest year for M&A deal announcements since 2007.

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Will 2017 Be A Battle For Media M&A?

Media M&A has picked up significantly over the last few years in line with the structural changes to the industry. With the increasing development of technology that is now readily available to consumers has come a growing appetite to digest media through a number of channels.

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Will Apple Win The Content Battle Using M&A?

As one of the world’s largest companies and home to what is arguably the most successful consumer electrical product of all time, Apple which has forged a name as a technology giant, comfortably sits on a cash stockpile of $233bn. So, what does a company in this position do to continue on their path to technology and media world dominance? Recent rumours have surfaced that Apple is seeking to expand their empire through the acquisition of original content, breaking specifically into the television market.

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