Benchmark International is pleased to announce the transaction between NEWGROUP (PTY) LTD and an Undisclosed Acquirer for the Regal Pet Health Brand.
NEWGROUP (PTY) LTD is a private company owning several brands in the complementary medicines and natural beauty sections including Herbex. NEWGROUP brands trade throughout South Africa and internationally. The Regal Pet Health brand – A division of NEWGROUP– is comprised of a range of herbal remedies that offer the pet owner the tools to address the health of their pets naturally.
Eddie Bisset, Chief Executive Officer for NEWGROUP, commented on the transaction saying, “I would like to thank the full Benchmark team for the smooth facilitation of the Regal Pet Health Brand sale. The level of professionalism displayed by everyone from start to finish is unparalleled. As a first time seller, we were guided every step of the way, with no pressure or unanswered questions. Every concern, question or change of strategy was met with prompt courteous answers.”
The acquirer, is one of the top five companies in the Health and Beauty Industry with a growing footprint in the rest of Africa. The acquirer commented on the transaction: “It really was a pleasure working with Benchmark in facilitating this transaction. They were really on the button and extremely quick to give feedback in making things go as smooth and fast as possible.”
Tiaan Smit, Transaction Director at Benchmark International added, “Throughout the entire process all parties involved were communicative and collaborative, allowing the Benchmark team to execute a swift transaction. It was a pleasure to represent NEWGROUP (PTY) LTD in this transaction and we are delighted to have found a good home for the Regal Pet Health brand. On behalf of everyone at Benchmark International, we would like to wish all parties every success for the future.”
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