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Benchmark International Successfully Facilitated the Transaction Between First Response (First Aid) Ltd and Impact Futures Training Limited

Benchmark International is pleased to announce the acquisition of Walsall-based First Response by Slough-based Impact Futures.

Family-run approved training provider, First Response, offers a range of first aid, mental health, fire marshal, evac-chair, manual handling, people handling, food hygiene, and eLearning courses to organisations and individuals throughout the UK.

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Impact Futures is a pioneer in the field of innovative training solutions, delivering bespoke, high-quality training programmes that add value to organisations and support individuals in achieving nationally recognised qualifications.

The acquisition of First Response serves as a bolt-on to Impact Futures learning programmes, expanding the company’s portfolio of training solutions for businesses and individuals.


Benchmark International Successfully Facilitated the Transaction Between Speak First Limited and LTD Group B.V.

Benchmark International is delighted to announce the acquisition of Speak First by LTD Group, trading as Lepaya.

Speak First is a global consulting, leadership and communication training specialist, working with large organisations to develop strategies enabling long-term sustainable business growth, while simultaneously enhancing individual staff development.

Founded by René Janssen and Peter Kuperus in 2018, Lepaya is a rapidly growing Amsterdam-based company with a global reach. By combining hard skills with soft skills, offered together as ‘Power Skills’, the company has made itself a strong challenger in the growing European edtech market, in which the demand for reskilling and upskilling continues to increase.

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The acquisition of Speak First showcases immense scalability and allows Lepaya to further intensify its investments into both cutting-edge companies and technologies, such as VR and AI-coaching, to further consolidate the learning and development industry.


Benchmark International Has Successfully Facilitated the Transaction of Professional Development Psycle (PTY) LTD T/A Dale Carnegie Training

Benchmark International has successfully facilitated the transaction of Professional Development Psycle (PTY) LTD t/a Dale Carnegie Training.

Dale Carnegie & Associates is a global training organisation established in the USA in 1912 by the company’s namesake Mr. Dale Carnegie; a prolific author and public speaker, widely considered to be the greatest pioneer of the self-development field. The company now operates as a franchise in over 76 countries around the world.

Our client, Professional Development Psycle (PTY) LTD & Professional Development Psycle KZN (PTY) LTD t/a Dale Carnegie Training are a Southern African franchisee, offering Dale Carnegie certified training to a blue-chip client base. At its core, the company gives individuals the critical skills needed to live, lead, sell and present successfully. In so doing, these individuals take command of their personal and work lives and are more intentional in how they influence relationships, becoming more effective at home and work.

The buyer is a private equity company with a strong focus on transformation through social up lifting, including education and training. Dale Carnegie’s effective training methodology underpins the dynamic South African training team which will continue to form part of the company’s ongoing success. 

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The CEO of Dale Carnegie Training Gauteng & Kwa-Zulu Natal, Mr. Neville De Lucia said, “With zero experience in buying or selling businesses, it was nice to know that there was someone in my corner that could give me guidance. Being in the soft skills business, I tend to emphasise the personal side of the relationship. This is great if it serves you, but not so good if the hard data is what needs to be emphasised. Benchmark guided us on how to leverage the softer issues and coached us on the harder, more data driven decisions that needed to be made. This was overall a win-win engagement. The transition process is more meaningful between us as incumbents and the new owners as a result of how the negotiations had taken place between the parties involved.” 

Benchmark International Transaction Director, Johann Haasbroek commented, “The deal concluded represents a great result for our client. Not only have we secured a private equity buyer that has a vested interest and passion for people training and transformation space ,but at the same time provided the client with an exit strategy that enables them to take up a new international opportunity within the same franchise group of companies.” 


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