Benchmark International Blog | value proposition

Why Your M&A Strategy Needs A Marketing Strategy

Posted on May 3, 2023 By Benchmark International in Benchmark International + Mergers and Acquisitions + Exit planning + exit strategy + 2023 + M&A strategies + M&A Strategy + Marketing strategy + Brand strategy + value proposition

Several elements play into a successful merger or acquisition, from finance to sales and from operations to HR. Leading up to a transaction, it’s not uncommon for business owners to focus more on these elements and not the area of marketing as an important part of their M&A strategy.

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Tags: Benchmark International, Mergers and Acquisitions, Exit planning, exit strategy, 2023, M&A strategies, M&A Strategy, Marketing strategy, Brand strategy, value proposition

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