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Benchmark International Successfully Facilitated the Transaction Between Peoplewise Limited and Firebird Capital Ltd

Posted on April 27, 2023 By

Benchmark International is pleased to announce the transaction between peoplewise and Firebird Capital.

peoplewise is a business psychology specialist that combines a range of bespoke technology-led solutions, with a proven understanding of best practice techniques, to develop strategies enabling the long-term sustainable growth of organisations. 

Firebird Capital, founded in 2003, is a family-owned private investment company based in the UK and is focused on partnering with UK headquartered businesses that have ambitious management teams and a desire to grow. Firebird Capital’s client base spans the technology, healthcare, business services and financial services sectors.

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Going forward, Firebird Capital's investment will be used to embark on a new phase of growth for peoplewise.

Dr Belinda Board, CEO and founder of peoplewise, said: “At peoplewise, we are passionate about bringing psychology to business through the development and delivery of high-end talent solutions for our clients. As founding CEO and chief psychologist, I remain a significant shareholder and the CEO of peoplewise. The partnership with Firebird Capital will allow us to scale and expand while staying true to our vision, purpose, and values. I am excited about the future of peoplewise where psychology is transforming business.”

Jamie Moodie, CEO of Firebird Capital, commented: “I am delighted to have partnered with Belinda and the wider team at peoplewise. We welcome peoplewise to the Firebird Capital portfolio due, in part, because peoplewise is a clear winner in its sector. A result of its first-class team; a focus on services that are extensively researched and/or accredited; and a track record of helping its clients transform behaviour. We have a shared vision for growth and there are clear opportunities to further support clients, through increased investment in our services and people. I am excited about what we can do together.”

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Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $9.4 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive M&A Advisor in the World by Pitchbook’s Global League Tables.


Peoplewise acquired by Firebird Capital


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