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Benchmark International has successfully facilitated the transaction between Cire Airos (Pty) Ltd and Kiki Products (Pty) Ltd t/a Northridge

Posted on May 18, 2023 By

Benchmark International is pleased to announce that Cire Airos (Pty) Ltd. has successfully acquired controlling interest in Northridge. 

Northridge was established in 2008 by Paul McLaughlin. It has evolved into a premier manufacturer of backpacks and outdoor equipment. Northridge's footprint is prevalent in South Africa and beyond. They boast a dedicated team of 46 skilled professionals and a loyal clientele base in excess of 200. Northridge prides itself on providing exceptional customer service, quick turnaround times, and lifetime product guarantees. 

Soria Wisse is the driven entrepreneur representative of Cire Airos (Pty) Ltd. She has a keen eye for identifying growth opportunities. Wisse's ability to foster strong partnerships makes her the ideal candidate to collaborate with McLaughlin, as he envisions a phased approach to stepping away from the business. This partnership will capitalize on Wisse's entrepreneurial acumen while leveraging McLaughlin's extensive knowledge of the outdoor equipment industry, to ensure unencapsulated growth for Northridge. 

You gave it all for your business. Get all you deserve.

"This partnership with Soria, through Cire Airos (Pty) Ltd, is a fantastic opportunity for Northridge to inject new energy into the business and to benefit from our combined efforts to expand and grow. With Soria's entrepreneurial spirit and commitment to progress, I am confident that we will reach new heights and further establish our brand in the global market." In addition to his positive outlook on the acquisition, McLaughlin also expressed his satisfaction with the transaction process. He added, "Working with the Benchmark team has been an absolute pleasure. Their professionalism, dedication, and expertise in managing this transaction have been outstanding. I would highly recommend their services to anyone looking to sell a business. They have made this a seamless and rewarding experience for us at Northridge." -Founder Paul McLaughlin, Northridge 

"I have always admired the commitment to quality and innovation at Northridge. Although I am new to the outdoor and adventure sectors, I am eager to learn from Paul and work closely with Northridge's talented team to continue its legacy of excellence. Together, we will develop a strategy for growth that will benefit the company and its customers in the long run." -Representative Soria Wisse, Cire Airos (Pty) Ltd 

"We are proud to have facilitated this deal between Cire Airos and Northridge. In this instance, Benchmark International worked closely with both the buyer and the seller throughout the process to conclude the transaction. We believe this acquisition is a great fit and will result in significant growth and success for both parties. Working with Paul and Soria has been a delightful experience, and we eagerly anticipate following their progress. We wish them continued success in their future endeavors."-Transaction Director Tiaan Smit, Benchmark International 


Schedule A Call


Europe: Michael Lawrie at +44 (0) 161 359 4400 /

Americas: Sam Smoot at +1 (813) 898 2350 /

Africa: Anthony McCardle at +27 21 300 2055 / 


Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $8.25 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the #1 Sell-side, Privately Owned M&A Advisor in the World by Pitchbook’s Global League Tables.





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