Benchmark International

Benchmark International is pleased to announce Bidvest Branded Products Holdings' acquisition of Green Home Products. For over a decade, Green Home Products has blazed a trail in introducing environmentally friendly, compostable food packagings solutions, such as bagasse and plant-based bioplastic products, to the Southern African market. Established by Catherine Morris, the company has earned a reputation as an industry pioneer, leveraging a strong brand, high-quality products, and an experienced workforce to meet growing demand. Its strategic location and established supplier and customer relationships facilitate the prompt delivery of goods and services to its broad clientele. With an emphasis on social responsibility and sustainability, the company has remained at the forefront of the industry.

Bidvest Branded Products Holdings is a division of Bidvest, offering a diverse range of office products, furniture, consumer products, and comprehensive print and packaging solutions. With iconic brands such as Croxley, Russell Hobbs, Cellini, Salton, and Pineware, Bidvest has significantly impacted the office automation and consumer product sectors.

Commenting on the acquisition, Catherine Morris, founder of Green Home Products, stated, "Our vision is to make plant-based packaging the norm. Food packaging should exist in a waste-free loop. I'm excited about the enabling potential of this acquisition for Green Home."

Colin Adendorff, the representative of Bidvest Branded Products Holdings, also shared his thoughts on the acquisition, "With this acquisition, Bidvest Branded Products Holdings can integrate Green Home Products' innovative, sustainable packaging solutions into their product portfolio, supporting their long-term growth strategy. This deal also opens up new avenues for Green Home Products to expand its regional reach and influence. The future indeed looks promising for both companies."

Anthony Monné, a representative from Benchmark International who facilitated this successful transaction, commented, "Working with Bidvest Branded Products Holdings and its exceptional team on this acquisition was a true privilege. Their commercial sharpness and decisive decision-making were particularly impressive, playing a pivotal role in the smooth execution of the deal. The strategic and pragmatic approach they brought to the negotiations, along with the respect they showed for all parties involved, underscored the values that set them apart as industry leaders."

Benchmark International would like to extend sincere congratulations to both Bidvest Branded Products Holdings and Green Home Products on this important milestone. We wish them every success for a thriving and sustainable future together. We eagerly anticipate seeing the assured growth and expansion that this strategic acquisition will undoubtedly generate.

Africa: Anthony McCardle at +27 21 300 2055 / McCardle@BenchmarkIntl.com 

Europe: Michael Lawrie at +44 (0) 161 359 4400 / Lawrie@BenchmarkIntl.com

Americas: Sam Smoot at +1 (813) 898 2350 / Smoot@BenchmarkIntl.com

ABOUT BENCHMARK INTERNATIONAL:

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $10 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive M&A Advisor in the World by Pitchbook’s Global League Tables.