Benchmark #1 Privately Held Mergers and Acquistions Advisors Worldwide

Musgrave Gin Client Video Testimonial

Posted on November 9, 2023 By

Benchmark International successfully facilitated the acquisition of Musgrave Crafted Spirits (Musgrave). Watch as Simone Musgrave, the founder of Musgrave, shares her rationale for divesting from the brand, her journey with Benchmark International, and her future endeavours following the transaction.   


Musgrave has carved out a niche in the spirits market with its top-tier products and millennial appeal, symbolizing an aspirational lifestyle and sophisticated drinking culture. Breaking new ground in the spirit industry, Musgrave has become a well-known and respected name among experts, thanks to its founder's innovative leadership. 

From launching innovative artisanal gins to introducing award-winning brandy variants, Musgrave's collaboration with select spirit producers has solidified its position in upscale retail and hospitality venues. The brand’s success is a testament to its dedication to crafting exceptional spirits that resonate with a refined audience and yield strong profit margins. 

With the acquirer’s proven expertise and extensive network, Musgrave is positioned to scale new heights. The acquirer’s capabilities in distribution and marketing are expected to broaden Musgrave’s market presence, introduce its premium spirits to more consumers, and enhance the brand’s trajectory of growth and creativity.   

Europe: Michael Lawrie at +44 (0) 161 359 4400 / 

Americas: Sam Smoot at +1 (813) 898 2350 / 

Africa: Anthony McCardle at +27 21 300 2055 /  


Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $10 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive M&A Advisor in the World by Pitchbook’s Global League Tables. 


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