Benchmark International Successfully Facilitated the Transaction Between Apex Training & Development Limited and Interact Training Group Limited

Posted on March 26, 2020 By

Benchmark International is delighted to announce the transaction between training and development provider, Apex and Rockpool Investments-backed Interact Training Group.

Established in 1993, Apex is a multi-award-winning training technology business, providing learning solutions that specialise in service, sales, account management, negotiation, management, coaching, and leadership. The business has offices in Falkirk, Plymouth, London and Dubai.


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Interact Training Group is a family owned business that was founded in 1994 to help organisations identify performance improvements and create interventions to drive those improvements. Rockpool invested in Interact Training Group through a management buy-in in March 2018 and has looked to drive both organic and acquisitive growth for the business.

The acquisition will allow Interact Training Group to continue its plans to build a UK-based technology training group.

Following the transaction, Apex founder and Managing Director Justin Skelton will step into the Group Chief Executive Officer role across both Apex and the Interact Training Group, responsible for expanding the range of learning and development services, technologies and growing businesses in the sector.

Commenting on the transaction, Justin Skelton said: “This deal brings two great businesses together. The transaction will help accelerate the growth of both businesses and provide a greater range of products and services for our collective sets of customers. In the very near future, we plan to acquire more businesses, creating a leading force in the global educational technologies sector. We are very excited to be supported by Rockpool Investments and have an exciting strategy for growth in the fast-moving educational technologies sector.”


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Guy Ellis, Investment Manager at Rockpool, said: “Apex represents Rockpool’s continued ambition to build a leading ed-tech business in a market undergoing radical change. The combination of Interact’s unique offering and Apex’s technology make for an exciting journey ahead for the Group, which has now doubled in size. We look forward to continued growth for the Group both organically and through further market consolidation.”

Benchmark International would like to thank all parties involved and we wish them all the very best of luck for the future.



Call Benchmark International today if you are interested in an exit or growth strategy or if you are interested in acquiring.

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 Europe: Michael Lawrie at +44 (0) 161 359 4400 /

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 Africa: Anthony McCardle at +27 (0) 21 300 2055 /



Benchmark International’s global offices provide business owners in the middle market and lower middle market with creative, value-maximising solutions for growing and exiting their businesses. To date, Benchmark International has handled engagements in excess of $6B across 30 industries worldwide. With decades of global M&A experience, Benchmark International’s deal teams, working from 13 offices across the world, have assisted hundreds of owners with achieving their personal objectives and ensuring the continued growth of their businesses.


Apex Acquired by Intereact Training Group



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