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Benchmark International Successfully Facilitated the Transaction Between Push Technologies SL and Cendyn Group LLC

Posted on October 10, 2023 By

Benchmark International is pleased to announce the acquisition of Barcelona-based PUSHTech by hospitality technology specialist, Cendyn, based in Florida.

PUSHTech is a cloud-based customer data platform (CDP) and CRM platform offering a suite of integrated products with hotel-specific functionalities including email marketing, marketing automation, hotel CRM, guest journey automation, and sales CRM.

Cendyn is a catalyst for digital transformation in the hospitality industry, helping hotels drive profitability and guest loyalty. Its integrated technology platform aligns revenue, eCommerce, distribution, marketing and sales teams with centralized data, applications, and analytics. The company has offices located in the USA, UK, Paris, Singapore, and India, and serves tens of thousands of customers across 143 countries.

Cendyn is backed by Accel-KKR, a technology-focused private equity firm based in Silicon Valley.

Exit your business the smart way

The acquisition of PUSHTech reinforces Cendyn’s dedication to growth and advancement in the CRM landscape.

Carlos Moncho, CEO at PUSHTech, commented: “We are incredibly excited about joining forces with Cendyn. The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry.”

Jack Blaha, CEO at Cendyn, said: “By seamlessly integrating PUSHTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities. Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services. This acquisition doubles down on that mission, and we’re thrilled to explore the boundless potential of PUSHTech to bring it to fruition.”

Schedule A Call

Europe: Michael Lawrie at +44 (0) 161 359 4400 /

Americas: Sam Smoot at +1 (813) 898 2350 /

Africa: Anthony McCardle at +27 21 300 2055 / 


Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $10 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive M&A Advisor in the World by Pitchbook’s Global League Tables.

PUSHTech acquired by Cendyn


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