1. Improve & Grow
Investors seek to buy companies that increase cash flow year over year. Obviously, the more profitable and healthy your company is, the higher valuation it will garner. This means that retained earnings (the amount of profit left over after all costs, taxes and dividends are paid) are an important factor, including how they are reinvested in the business as working capital. It also means you should be focused on lowering expenses and increasing revenues, as the efficiency of your operations is going to be a key driver of valuation. Look at the last three years to see if cash flow is trending upward. If not, you should take measures to get the company on the right course. Companies sell for higher prices when they show that they can continue to grow. Your future growth depends on your ability to identify new markets, adapt to changing technologies, and keep your workforce trained. Buyers look for businesses that have goals and a solid plan for achieving them.
2. Value the Power of Marketing
How marketing is defined when it comes to selling a business is twofold, and both are incredibly important. 1) Effectively market your products or services to customers and 2) Effectively market your company to potential buyers.
Create and retain a diverse customer base that creates recurring profits. Evaluate your marketing plan to determine strategies to boost sales, tap into new markets, get a competitive edge, and increase customer loyalty. The more diverse your customer base is, the more protected you will be if you lose a major customer. This insulation is important to buyers.
When you do the first part correctly, you will be in a stronger position to showcase your company’s strengths to acquirers. In order to best market yourself to buyers, it is smart to work with an M&A advisory firm that has the marketing experience and resources to make your company as appealing as possible.
3. Foster a Strong Team
A large amount of value in a business lies in its people, especially if it has few tangible assets. A prospective buyer is going to want to have faith and confidence in the existing leadership team and that they will remain there after your exit. They will also be more interested in a business that is known as a great place to work. Your key talent beyond management is also critical to the success of the company. They should be motivated, informed, and feel that their futures are in good hands so they are not tempted to jump ship because they are nervous about a possible sale. This is why it is crucial that the details and confidentiality of a sale and are handled very carefully. Employees need to be informed and feel included, but they should not be told about a sale until the proper time.
4. Have Detailed Recordkeeping
In order to sell your company, you will need to have all financial records and contracts related to the business for the due diligence phase of the transaction, and this extends beyond tax returns. Shoddy recordkeeping signals to buyers that there could be problems and that the business’s financial performance may not be portrayed accurately. Being transparent and thorough indicates to buyers that you are serious and more likely to be trusted.
5. Remain Invested
Just because you are planning to sell, do not lose sight of the fact that your business still needs you. It is easy to get caught up in the excitement of the M&A process, but you must keep the day-to-day operations running smoothly. Continue to improve and invest wherever possible and you will not only strengthen the overall value of your business but also demonstrate your commitment to its future success. Buyers want to see that you are doing what’s in the best interest of the company all the way up until your exit. At the same time, a business should not be reliant on any one person. While you should remain engaged through a sale, the company should be able to continue to operate successfully AFTER your exit, as well.
6. Get M&A Guidance
You have worked so hard to build your business and its sale may be the most important milestone in your life. You deserve to have the transaction done right so that you get the maximum value possible for your company. Experienced M&A advisors can not only make sure that the process goes as it should, but they have specific strategies and know-how that will get you as much as possible while adhering to your goals for your future and the company’s. Additionally, savvy buyers have solid knowledge of the M&A process and what to look for. Working with an advisory team will demonstrate that you are a serious seller while protecting your interests and getting you the amount you deserve.
Talk to our Experts
If you are considering selling your company, contact the M&A advisors at Benchmark International and tap into award-winning solutions and unparalleled expertise.
Americas: Sam Smoot at +1 (813) 898 2350 / Smoot@BenchmarkIntl.com
Europe: Michael Lawrie at +44 (0) 161 359 4400 / Enquiries@BenchmarkIntl.com
Africa: Anthony McCardle at +27 21 300 2055 / McCardle@BenchmarkIntl.com
ABOUT BENCHMARK INTERNATIONAL
Benchmark International’s global offices provide business owners in the middle market and lower middle market with creative, value-maximizing solutions for growing and exiting their businesses. To date, Benchmark International has handled engagements in excess of $6B across various industries worldwide. With decades of global M&A experience, Benchmark International’s deal teams, working from 12 offices across the world, have assisted hundreds of owners with achieving their personal objectives and ensuring the continued growth of their businesses.