Benchmark #1 Privately Held Mergers and Acquistions Advisors Worldwide

Kiki Products Client Video Testimonial

Posted on November 21, 2023 By

Benchmark International is delighted to share the testimonial of our recently acquired client, Northridge.  

Founded in 2008 by Paul McLaughlin, Northridge is a leading manufacturer of backpacks and outdoor equipment. The company is supported by a committed team of 46 skilled professionals and a broad customer base. Northridge is renowned for its exceptional customer service, quick turnaround times, and lifetime product guarantees, setting the standard in the industry. 

In this testimonial, Paul shares his journey through the Benchmark process and his thoughts on why he would recommend our services to any business owner looking to exit, bring on a partner for growth or transform in line with B-BBEE requirements. 

Acquirer Cire Airos (Pty) Ltd is represented by dynamic entrepreneur, Soria Wisse, who has a keen eye for identifying growth opportunities. With her adept skill in cultivating robust partnerships, Wisse emerges as the perfect collaborator for McLaughlin, who envisions a phased transition from the business. This strategic partnership aims to harness Wisse's entrepreneurial insight and draw upon McLaughlin's profound expertise in the outdoor equipment industry, ensuring unhindered growth for Northridge.


Schedule A Call

Europe: Michael Lawrie at +44 (0) 161 359 4400 / 

Americas: Sam Smoot at +1 (813) 898 2350 / 

Africa: Anthony McCardle at +27 21 300 2055 /  


Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $10 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network as well as the #1 Sell-side Exclusive M&A Advisor in the World by Pitchbook’s Global League Tables. 


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