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Sell & Stay: What business owners can learn from the UFC

American mixed martial arts promotion company, the Ultimate Fighting Championship (UFC) has hit the headlines again as it was revealed its new investors include 23 celebrities and sports figures. Ben Affleck, Mark Wahlberg, Tom Brady, and Serena Williams are just some of the famous faces who make up the group of private investors who bought the UFC for a figure reportedly in the region of $4 billion in July this year.


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