Benchmark International is pleased to announce the transaction between London-based Meshh and Toronto-based Limelight Platforms.
Meshh was established in 2017 and operates with nine employees from offices in London, New York and Sydney. It is an award-winning location intelligence specialist that measures engagement and interaction in physical spaces to help clients learn how their customers behave in real-world environments.
Limelight Platforms is a SaaS platform that helps global brands deliver memorable consumer experiences and measure the impact of their experiential marketing.
The acquisition allows Limelight Platforms to grow its data insights division and to serve clients in Europe and beyond. Leadership from both organisations believe the partnership will accelerate organic portfolio growth with clients in the sports, retail, automotive, advertising, commercial property, and events and exhibitions industries.
Caroline McGuckian, CEO of Meshh, said: "We are incredibly excited about the next stage of our growth fuelled by joining the Limelight family. The partnership is testament to the forward-thinking mindset and proactive approach both organizations have taken during the pandemic to emerge stronger and better. With many shared values and clients, it is a natural fit – and the incremental opportunities for our joint offering are already evident."
Terry Foster, CEO of Limelight Platforms, said: "Meshh is the fastest growing, most innovative and exciting company in the burgeoning spatial intelligence market. Their consumer data capture technology for live experiences is used by market leaders such as Live Nation, F1, NASCAR, BET Experience and London Marathon. We have been keeping a close eye on their global growth over the past few years and look forward to the value they can bring to our clients."
Europe: Michael Lawrie at +44 (0) 161 359 4400 / Enquiries@BenchmarkIntl.com
Americas: Sam Smoot at +1 (813) 898 2350 / Smoot@BenchmarkIntl.com
Africa: Anthony McCardle at +27 21 300 2055 / McCardle@BenchmarkIntl.com
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Benchmark International’s global offices provide business owners in the middle market and lower middle market with creative, value-maximising solutions for growing and exiting their businesses. To date, Benchmark International has handled engagements in excess of $7B across various industries worldwide. With decades of global M&A experience, Benchmark International’s deal teams, working from offices across the world, have assisted hundreds of owners with achieving their personal objectives and ensuring the continued growth of their businesses.