Benchmark International is pleased to announce the transaction between London-based Meshh and Toronto-based Limelight Platforms.
Meshh was established in 2017 and operates with nine employees from offices in London, New York and Sydney. It is an award-winning location intelligence specialist that measures engagement and interaction in physical spaces to help clients learn how their customers behave in real-world environments.
Limelight Platforms is a SaaS platform that helps global brands deliver memorable consumer experiences and measure the impact of their experiential marketing.
The acquisition allows Limelight Platforms to grow its data insights division and to serve clients in Europe and beyond. Leadership from both organisations believe the partnership will accelerate organic portfolio growth with clients in the sports, retail, automotive, advertising, commercial property, and events and exhibitions industries.READ MORE >>