Benchmark International Successfully Facilitated The Transaction Between Peacock Sales Company, Inc. And An Undisclosed Buyer

Posted on October 31, 2022 By

Benchmark International has successfully facilitated the transaction between Atlanta-based Peacock Sales Company, Inc. (“Peacock”) and an undisclosed buyer.

Peacock is a leading manufacturer’s representative of high-quality HVAC and plumbing equipment, including systems, accessories, and parts. The company sells its products to customers across a wide range of industries.

Richard and Linda Peacock established Peacock in August 1978. Since the company’s inception, the family-run team has built excellent relationships with HVAC, plumbing, and boiler systems manufacturers and products. Peacock has represented several of its largest manufacturers for over 40 years as a testament to its deep roots and excellent service. In addition, the company receives referrals for new business from mechanical engineers and direct contact from manufacturers seeking an established representative.

“If you look at the way Peacock does business, it’s clear that their reputation precedes them in their key Atlanta area and Eastern Tennessee markets,” remarked Benchmark International Transaction Director William Sullivan. “Clay Peacock had the patience to wait for the right deal and partner, which ultimately paid off as the HVAC market started to pick up into the end of 2022. We are pleased that his family and team have a great new partner for the company’s future.”

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Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $8.25 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the #1 Sell-side, Privately Owned M&A Advisor in the World by Pitchbook’s Global League Tables.




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